Leaked: How Social Media helped Avatar, Grammys – ‘Popularity’
While we are all aware that Avatar cashed in a lot more than anyone ever expected (including the film makers). It might come as a surprise to few of you that popular shows, movies, music, artists, personalities…. have become ‘more popular’ – thanks largely to the social media madness.
Social Media is no more just a place to meet & greet people. It is much more than that. While some thought Facebook is the best place for their events, music events, fan pages and for helping them to reach more people than ever before…. the truth is its Twitter that has changed the world that was completely different till yesterday. In case, you still do not know about Twitter (or) Confused with how a Twitter works. Actually, most people who didn’t knew how the 140 character Tweets can change their life, have become full-time addicts of Twitter & redefining themselves. It’s easy. Twitter is something that is easy to understand, confusing to use when you are just starting out and an addiction once you get used.
Twitter, Digg & Facebook changed the way new, unrecognized, popular things to become more popular than ever before by reaching a wider range of audience not just within city, state or country but, from every corner of world. Other interesting thing, is how fast social media spreads the content across the world. Which means, something which was just popular becomes more popular because it reaches a wider range of people. At the speed of thought.
An example to show how social media marketing helped for cheaper, faster & wider advertising:
You make a product say ‘x’ without much budget & want to promote it. You know Newspapers, TV & direct marketing costs you both money and energy. What social media can do is expose your product information to wider audience with the help of conversations that get ‘retweeted’ or ’shared’ especially if it interests the user. It can further get shared around the world with the ‘like-minded’ & there you go to deal with the product queries and sales. While Newspapers, TV & Internet can still fetch you the sales ..it is the social media that is cheaper & effective compared. (PS: Product must be good. lol)
Am just trying to explain things briefly & simple way so every reader of this article can understand.
Other thing you can notice is, it is faster. While it takes days to months to years to get product sales including making you bankrupt sometimes through normal marketing. It takes just seconds to get sales. Well, that’s what we call ‘SPEED’. We can use a better word than ‘Speed’ but my English is limited.
So, tht was the example. Now, if an individual with his brand less product can reach wide range of audience through social media with little or less social media marketing (must say without spam, it will backfire from whole world audience if u spam)….think of the ‘popular’ things. They are just reaching wider range of audience in no time crossing their own expectations.
Think of how popular – shows, events, artists, singers, albums, movies, personalities can be ‘more popular’. They are discussed, shared, tweeted every second around the world from someone. That is how Avatar – Grammys got huge turnovers than their expectations.
World is changing fast. It takes a second to get popularity & so to loose. You can expect fluctuations in everything like never before.
PS: Take time to Retweet / Share if you liked my post.
@saibharadwaj
February 1, 2010 
Tags: facebook, twitter Posted in: Social Media
